Nearly every small business already using AI reports revenue growth
A Salesforce report (see the original story here: Salesforce SMB AI trends) highlights a striking number: 91% of SMBs using AI report increased revenue. A large portion also describe AI as a “game changer”.
AI investment correlates with growth and better customer experience
The report suggests that growing businesses are more likely to adopt and expand AI usage - while struggling businesses lag behind. One of the key takeaways is that AI isn’t only about cost reduction; it can improve customer experience through faster support, more relevant outreach, and better internal efficiency.
Where AI shows up day-to-day (and what makes it work)
The report points to common high-impact uses:
- personalized marketing and content creation
- automated recommendations
- customer service chat/WhatsApp agents
- natural-language search over internal knowledge
Teams resolve requests faster, sales teams draft messages quicker, and marketers improve conversion with better targeting.
But the foundation matters: good data, integrated systems, and trust/security. Businesses that succeed tend to invest more in data quality and connected tooling, so AI can operate across the organization reliably.
Practical takeaway
If you’re not experimenting with AI yet, start with one workflow (support, lead intake, document generation, or internal knowledge). Measure results, add guardrails, and expand from there.